Start the holiday season with a joyful family tradition in downtown Rochester! On Saturday, December 7, 2024, gather at 5 p.m. for the annual Liberty Pole Lighting and Parade to the Roc Holiday Village, sponsored by MVP Health Care. The celebration kicks off with Santa, elves, and costumed friends welcoming everyone as Prime Time Brass plays festive tunes to set the mood. After the lighting ceremony, a family-friendly parade leads to the Roc Holiday Village at Dr. MLK Jr. Park. Enjoy free Santa visits until 8 p.m., ice skating with free rentals (bring your own if possible), unique artisan gifts, delicious food, and photo ops! Kids can join in on fun crafts, and free parking is available at Mortimer Street Garage. Pets are kindly discouraged.