The National Museum of Play at The Strong is the region’s largest year-round family attraction and the only museum in the world devoted to the importance of play.

Fun for all ages, the museum was voted “No. 1” on the KidsOutAndAbout.com list of Top 20 Places to Bring Kids in Rochester!

The museum has more than 150,000 square feet of dynamic, hands-on exhibits space.

Guests can save the metropolis from evil-doers in the American Comic Book Heroes exhibit, shop in a kid-sized Wegmans market, meet Big Bird and Elmo on Sesame Street, travel Down a Sunny Dirt Road to meet The Berenstain Bears®, and enjoy so much more.

The National Museum of Play also features family-friendly activities, outstanding guest service, and amenities including a Food Court, a vintage diner, the Elaine Wilson Carousel, the Strong Express Train, and two shops.

For more information or to plan your visit, call 585-263-2700. The National Museum of Play is open every day except Thanksgiving Day and Christmas Day.